I talk about consistency in your marketing all the time, and the importance of regularly showing up and being visible. Most people understand why this is so important and have good intentions, but then they get busy or distracted. So here’s a quick practical tip… Read More »Don’t leave your marketing to chance…
So what is often overlooked, or at least underused in most people’s marketing? Distribution. Lots of people spend an awful lot of time putting together content, especially with things like blogs. They spend hours researching and carefully crafting everything, publish the new blog on their… Read More »A vital element of marketing that’s often overlooked
The best marketing has nothing to do with marketing. No, I’ve not lost the plot, let me explain! If you’re great at what you do then your happy customers will do the best form of marketing for you. They’ll tell other people about you. So… Read More »The best marketing has nothing to do with marketing
The reason most small businesses give for not doing any marketing is a lack of time. Lots of people are also put off when they read the hundreds of things that other people say they should be doing in their marketing which would obviously take lots… Read More »Just doing a little beats doing nothing
This week’s tip is all about not spreading yourself too thinly. As a small business, you’re often trying to do lots of things yourself. But you can’t do everything, not if you want to do those things well. This is really apparent in marketing where… Read More »You Can’t Do Everything
As everyone (well, most people!) now seems to be using Zoom for video meetings, I thought it was worth sharing 6 quick tips that will massively improve how to look, sound, and come across. So let’s get straight into it! 1. LightingBeing well lit so… Read More »6 Zoom Tips In Less Than 1 Minute!
This week I’ve heard a few people say that their business can’t operate online so there’s no point doing any marketing at the moment as nobody can actually buy anything. Now is the time they (and everyone else) should be doing MORE marketing, not less,… Read More »You Need To Stay Visible!