You never know when inspiration for your marketing will strike, but you need a way of capturing it as otherwise it can be forgotten just as quickly as it arrived!
If you’re like me then you have great ideas for blog posts and marketing campaigns when you’re not working or sitting in front of your computer. It could be when you’re out and about, if you wake up in the middle of the night, or any other inconvenient time, lol! Because of this, it’s very easy to forget these ideas so I recommend you capture them while they are still fresh.
Whenever I have an idea I quickly make a note of it using an App called Evernote in a specific “marketing ideas” note I have there. This is typically just one sentence about the idea that is really quick to write down but is enough of a prompt for my whole train of thought about the subject later on. The beauty of doing this is that whenever I do need to write a blog post (like these 1 Minute Marketing Monday tips!) I have a whole list of ideas to write about. It’s far better for you to have an existing list than to try and force creativity when you’re under pressure at the time.
Of course, there are other ways to capture your ideas and you don’t have to use Evernote. You could have a Google Doc, use your phone’s notes App, even write them down in a good old fashioned notebook and pen. Use whatever works for you. Just make sure than you have access to whatever method you use at all times which is why I think a phone App works so well for this.
The important thing is to just get it written down so it’s not forgotten. By doing this in the same note/doc/notepad, you’ll always know where to find it too.
If you’ve got any comments or questions, just head to the Ten Minute Marketing Facebook group here and comment there or just reply to me here.
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