As it’s nearing the end of the month I thought it was a good time to remind you to review your marketing activities for the last month. The reason being is to see what is working and what could be improved or even ditched! This is something I advise people to do once a month and something I personally do on the first Monday of each new month.
But it’s not just the usual things people think of like the number of website hits and Facebook likes. The whole point of marketing is to get the right people to your door who have the intention to buy from you. So although stats can be useful, it’s your actual sales that matter and the marketing activities that led up to these sales. Your marketing review can be as simple as looking at the sales you made over the last month and figuring out where they came from (Top tip: ask your customers if you’re not sure!). Once you know that, you can then plan to do more of that good stuff!
Do be careful not to write off and stop something you’ve only just started though. This is especially important for content marketing (blogs, podcasts, video and other article/info based work you put out there) that usually takes a while to start having an effect. But once it does, it’s massively worthwhile.
If you’ve got any questions, just head to the Ten Minute Marketing Facebook group here and ask me there or reply to this message.
Ten Minute Marketing: Training, consultancy, or we can do it for you!
P.S. Did you know we have DIY marketing courses that start at just £10+VAT? Check them out here www.tenminutemarketing.co.uk/marketing-training/