We all write content and the longer that content is the more chance we have of making mistakes! Although it’s not the end of the world, I’m sure we all want things to be the best they can be. We also all want to do things efficiently and save time where we can too.
So today’s tip is twofold. Firstly, when you write a piece of content do go back through and check it afterwards. If you can, then I recommend leaving it overnight before re-reading it. But even just a 30 minute break doing something else and coming back to it can give you a fresh pair of eyes and spot obvious errors you didn’t notice earlier.
Secondly, always write the content on the platform you’re publishing it with, and then check it in the format it will be viewed. For example, if you’re writing a weekly email for Mailchimp write it within Mailchimp rather than elsewhere and copy/pasting it later. Otherwise, you can spend ages wasting time sorting out formatting issues. And when you do check it, send it as a test preview email rather than just reading it back off the page. You’ll be amazed how many times you spot errors in the email version that you didn’t notice earlier!
If you’ve got any questions, just head to the Ten Minute Marketing Facebook group here and ask me there or just reply here.
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