This week is a quick tip to make sure that people you’re connected with online actually know the type of work you do. People often use social media for business but are connecting on their personal accounts. That’s great as people choose to do business… Read More »Do people know what work you do?
People love free stuff, don’t we all! And giving away free stuff is a great way to demonstrate your knowledge, make new contacts, and share something of value to genuinely help other people. But (you knew that was coming!), tricking people with a promise of… Read More »Free should mean free!
One key aspect of marketing is knowing exactly who your ideal customer is. Once you know this, it makes your marketing so much easier to do as well as much more effective. I hear people say “but my product/service can be used by anyone”. Just… Read More »Don’t try and be everything to everyone
I need to get a top of the range camera first! I’ll do it next week when I have more time! I haven’t bought the right microphone yet! I need to spend more time researching it! These are all things I see and hear all… Read More »Stop making excuses, and start marketing
This week I want to set you a little challenge. I call it the lazy like challenge and you apply it to your social media use for a week. When you’re using social media, you are banned from just hitting the like button, you also… Read More »The lazy like social media challenge
Something that a lot of people find challenging is coming up with ideas of what to post on social media. The good news is that you may not have to come up with anything new after all 🙂 A great way to create short social… Read More »Don’t know what to post on social media? Try this…
Before you publish any form of marketing, I always think it’s worth doing the following 5 point sanity check. This is quick and easy to do but is really worthwhile to make sure that your marketing is effective and that nothing ever gets missed. Here… Read More »A Marketing Checklist – The 5 things you should always check!
It might sound counter-intuitive but stop trying to do everything in your marketing. If you do a bit of research or ask a marketeer about marketing you’ll typically get told you should be spending hours posting and engaging on social media, blogging, writing emails, publishing… Read More »Don’t try and do too much
A short but effective tip for you this week… Don’t just show up in your marketing when you want something! For example; Don’t only go to networking events every few months when you have a new course coming up that you’re trying to sell tickets… Read More »Don’t do this in your marketing!
This week I want to set you a challenge… For around 10 years I’ve used business networking as one of my marketing channels. It’s also been one of my most successful leading to multiple £100k’s worth of business over this time. As well as making… Read More »A challenge. Business networking