This week I want to tell you about the importance of personal branding and how you can use it to win business. People often hear the term “personal brand” and it turns them off or they think its something complicated. It doesn’t have to be.… Read More »Using your personal brand to win business
I talk about consistency in your marketing all the time, and the importance of regularly showing up and being visible. Most people understand why this is so important and have good intentions, but then they get busy or distracted. So here’s a quick practical tip… Read More »Don’t leave your marketing to chance…
You never know when inspiration for your marketing will strike, but you need a way of capturing it as otherwise it can be forgotten just as quickly as it arrived! If you’re like me then you have great ideas for blog posts and marketing campaigns when… Read More »How to remember your great ideas
People often check how well they are doing in the search results on Google. I highly recommend you do so, but also make sure that you are seeing the real results. What most people do is simply go to Google and enter the search term… Read More »How to view your real Google search results
So what is often overlooked, or at least underused in most people’s marketing? Distribution. Lots of people spend an awful lot of time putting together content, especially with things like blogs. They spend hours researching and carefully crafting everything, publish the new blog on their… Read More »A vital element of marketing that’s often overlooked
The best marketing has nothing to do with marketing. No, I’ve not lost the plot, let me explain! If you’re great at what you do then your happy customers will do the best form of marketing for you. They’ll tell other people about you. So… Read More »The best marketing has nothing to do with marketing
The reason most small businesses give for not doing any marketing is a lack of time. Lots of people are also put off when they read the hundreds of things that other people say they should be doing in their marketing which would obviously take lots… Read More »Just doing a little beats doing nothing
Are you open for business? It seems a simple question but do your potential customers know the answer? In the current situation with Covid, there’s LOTS of confusion around which businesses are allowed to be open and then if they actually are, and when. Make… Read More »Are you open for business?
This week I want to remind you about the importance of storytelling in your marketing. You can massively increase the value of your products and services by telling the stories behind them. For example, it was my son’s birthday last week and he received a… Read More »The importance of stories…
We all write content and the longer that content is the more chance we have of making mistakes! Although it’s not the end of the world, I’m sure we all want things to be the best they can be. We also all want to do… Read More »Check it!