I like to keep things fresh and interesting so this week we have a guest tip from someone who has been nailing their marketing for the last year and is now reaping the rewards. This guest is Stuart How the celebrity hypnotist who gave the… Read More »Guest Marketing Tip From Stuart How The Celebrity Hypnotist
I can’t stress how important good titles are for any content you put out there. A good title can honestly make the difference between success or failure of your content. So what makes a good title? Firstly it should entice the reader to want to… Read More »How to find the best blog titles
As it’s nearing the end of the month I thought it was a good time to remind you to review your marketing activities for the last month. The reason being is to see what is working and what could be improved or even ditched! This… Read More »How Do Customers Find You?
That headline may sound like the opposite of what you’d expect, so let me clarify. Stop asking for feedback… from the wrong people! All too often I see people publically asking for feedback on ideas, products, and services. But that feedback is from the wrong… Read More »Stop asking for feedback!
Do you know who your ideal customer is? If not then I suggest you find out! Without knowing this, your marketing will be very hit and miss as you won’t know what message to put out there or where to put it. If your answer… Read More »Who is your ideal customer?
This week I want to tell you the most important word in marketing. And that word is consistency. For your marketing to be successful, you need to be consistent. Your branding should be consistent (people should recognise your materials from their look and colours alone),… Read More »The most important word in marketing!
As you know, I’m a big believer in the power of content marketing and giving away free content with hints and tips just like this weekly email I put out! But one mistake I’ve made myself in the past, and see other people making, is to… Read More »Sales isn’t a dirty word!
We all spend a lot of time and energy creating opportunities and enquiries for our businesses. We then spend even more time and energy speaking to potential clients and putting quotes, estimates, and proposals together. But are we forgetting one of the most important steps?… Read More »Converting enquiries to sales. Is this the most important step?
It doesn’t matter how good you are at what you do if potential customers don’t know it too. Yes, you can tell people how great you are, but why should they believe you? People are far more likely to believe an existing customer singing your praises which… Read More »How To Prove How Good You Are
Are you taking your own advice (and showing people you really believe in your product or service) by actually using it yourself? Recently I seem to have seen lots of examples of the exact opposite. The social media “expert” that rarely uses social media, the… Read More »Are You Taking Your Own Advice?