A short but effective tip for you this week… Don’t just show up in your marketing when you want something! For example; Don’t only go to networking events every few months when you have a new course coming up that you’re trying to sell tickets… Read More »Don’t do this in your marketing!
You never know when inspiration for your marketing will strike, but you need a way of capturing it as otherwise it can be forgotten just as quickly as it arrived! If you’re like me then you have great ideas for blog posts and marketing campaigns when… Read More »How to remember your great ideas
People often check how well they are doing in the search results on Google. I highly recommend you do so, but also make sure that you are seeing the real results. What most people do is simply go to Google and enter the search term… Read More »How to view your real Google search results
This week I want to set you a challenge… For around 10 years I’ve used business networking as one of my marketing channels. It’s also been one of my most successful leading to multiple £100k’s worth of business over this time. As well as making… Read More »A challenge. Business networking
So what is often overlooked, or at least underused in most people’s marketing? Distribution. Lots of people spend an awful lot of time putting together content, especially with things like blogs. They spend hours researching and carefully crafting everything, publish the new blog on their… Read More »A vital element of marketing that’s often overlooked
The best marketing has nothing to do with marketing. No, I’ve not lost the plot, let me explain! If you’re great at what you do then your happy customers will do the best form of marketing for you. They’ll tell other people about you. So… Read More »The best marketing has nothing to do with marketing
The reason most small businesses give for not doing any marketing is a lack of time. Lots of people are also put off when they read the hundreds of things that other people say they should be doing in their marketing which would obviously take lots… Read More »Just doing a little beats doing nothing
Are you open for business? It seems a simple question but do your potential customers know the answer? In the current situation with Covid, there’s LOTS of confusion around which businesses are allowed to be open and then if they actually are, and when. Make… Read More »Are you open for business?
This week I want to remind you about the importance of storytelling in your marketing. You can massively increase the value of your products and services by telling the stories behind them. For example, it was my son’s birthday last week and he received a… Read More »The importance of stories…