Before you publish any form of marketing, I always think it’s worth doing the following 5 point sanity check. This is quick and easy to do but is really worthwhile to make sure that your marketing is effective and that nothing ever gets missed. Here… Read More »A Marketing Checklist – The 5 things you should always check!
It might sound counter-intuitive but stop trying to do everything in your marketing. If you do a bit of research or ask a marketeer about marketing you’ll typically get told you should be spending hours posting and engaging on social media, blogging, writing emails, publishing… Read More »Don’t try and do too much
This week I want to tell you about the importance of personal branding and how you can use it to win business. People often hear the term “personal brand” and it turns them off or they think its something complicated. It doesn’t have to be.… Read More »Using your personal brand to win business
I talk about consistency in your marketing all the time, and the importance of regularly showing up and being visible. Most people understand why this is so important and have good intentions, but then they get busy or distracted. So here’s a quick practical tip… Read More »Don’t leave your marketing to chance…
A short but effective tip for you this week… Don’t just show up in your marketing when you want something! For example; Don’t only go to networking events every few months when you have a new course coming up that you’re trying to sell tickets… Read More »Don’t do this in your marketing!
You never know when inspiration for your marketing will strike, but you need a way of capturing it as otherwise it can be forgotten just as quickly as it arrived! If you’re like me then you have great ideas for blog posts and marketing campaigns when… Read More »How to remember your great ideas
People often check how well they are doing in the search results on Google. I highly recommend you do so, but also make sure that you are seeing the real results. What most people do is simply go to Google and enter the search term… Read More »How to view your real Google search results
This week I want to set you a challenge… For around 10 years I’ve used business networking as one of my marketing channels. It’s also been one of my most successful leading to multiple £100k’s worth of business over this time. As well as making… Read More »A challenge. Business networking
So what is often overlooked, or at least underused in most people’s marketing? Distribution. Lots of people spend an awful lot of time putting together content, especially with things like blogs. They spend hours researching and carefully crafting everything, publish the new blog on their… Read More »A vital element of marketing that’s often overlooked
The best marketing has nothing to do with marketing. No, I’ve not lost the plot, let me explain! If you’re great at what you do then your happy customers will do the best form of marketing for you. They’ll tell other people about you. So… Read More »The best marketing has nothing to do with marketing