Are you open for business? It seems a simple question but do your potential customers know the answer? In the current situation with Covid, there’s LOTS of confusion around which businesses are allowed to be open and then if they actually are, and when. Make it easy for your customers by telling them.
As a minimum I’d suggest the following:
- Have a Covid specific note on your website telling people if you’re open or not and any impact this will have on them (social distancing measures, reduced hours etc).
- Make sure you’re using social media to keep people updated. On Facebook and Twitter you can pin a post to the top of your account so do so with your current status.
- If you have an email list then use it to keep people updated whenever anything changes (re-opening etc).
- If you have a business listing on Google Maps update the Covid specific information there.
There are some industries where this is even more important than others at this time. Restaurants are a great example of this and where all the above is essential. In the last few days I’ve discovered so many that aren’t doing any of the above so I’ve moved straight on to somewhere else. Make it easy for people to buy from you.
If you’ve got any questions, just head to the Ten Minute Marketing Facebook group here and ask me there or just reply here.
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